First Capital Bank Introduces Hustlepreneur’s Pl...

First Capital Bank Introduces Hustlepreneur’s Platform To Unlock The Extraordinary In Persons Of The Female Gender

Emily Nemapare on LinkedIn: #funatwork #engagement | 17 comments — Emily Nemapare

Bridget Mabanda

First Capital Bank is empowering women in business through ‘hustleprenuers’, a private Facebook group where people sell and post their products and services.

Hustlepreneurs is an online group, where like-minded women in business converge to get mentorship, thought leadership, master classes, best practices, business content, value chain creation, business opportunities and more.

The bank’s Head of Marketing and Communications, Emily Nemapare, told Zim Now that any woman can be a member for free and so far, the group has more than 20 000 members from across the globe.

“To join all one needs to do is search for the First Capital Bank Zimbabwe Facebook page and Hustlepreneurs Group and send a request to join. After that, a member has access to all the content, can add themselves to the business directory and may advertise their business to other hustlepreneurs,” she said.

She however said respect for one another is essential in the group as it has basic rules to promote sense of togetherness and fun.

‘Hustleprenuers’ has two marketing days per week which are Thursdays and Sundays.

Nemapare said ‘hustleprenuers’ is a great platform for any woman who wants to be more and do more: to learn, teach as well as grow her business and network.

“We really do rise by lifting others, and it’s so important to connect with other women in your business or industry and support one another to succeed. We are stronger in numbers, and together we can make a lasting impact that will benefit us all,” she said.

She added that the bank is in the process of creating an online directory that will allow all members of ‘hustleprenuers’ to access diverse services availed by each member of the group.

Recently, the Bank called hustleprenuers members who are in the Food industry and Entertainment Services to join a supply chain at their Grand Finale of the Balance Up and Drive Campaign held on the fifth of November 2022 at the First Capital Bank Sports Club.

Nemapare said ‘hustleprenuers’ is an inspiration of fulfilling citizenship framework, which focuses on imparting education and skills to youth, women, and Small to Medium Enterprises.

“This mandate also falls under the broader scope from a financial inclusion perspective. Our aim is to introduce interventions that will impart business skills to women on the platform to promote growth within individual businesses and ultimately the economy,” she added.

Nemapare said statistics show a great increase in informal trade and the platform encourages growth and formalization of the same hence the title.

She said the bank has future plans of growing the platform by broadening reach and continuing to provide relevant learning material that will encourage its members to become professional businesspeople.