ZMC leads charge for disability-inclusive media

Zim Now Writer

The Zimbabwe Media Commission is at the forefront of a drive to create a media landscape accessible to all Zimbabweans, including those with disabilities. The initiative is aligned with the country’s constitution, which guarantees the right to information for every citizen.

People with disabilities have long faced significant challenges in accessing information. Tendai Dimikira, a visually impaired activist, highlighted the exclusionary nature of current media practices. “We are often left in the dark,” he said. “Television programs often rely on visuals without providing adequate audio descriptions, while print media is largely inaccessible to us.”

To address these issues, the ZMC has partnered with Signs of Hope Zimbabwe to advocate for disability-inclusive media. Jenifer Madhiriza, head of service at Signs of Hope Zimbabwe, emphasized the importance of accessible information. “The COVID-19 pandemic highlighted the urgent need for inclusive media. Many people with hearing impairments were excluded from crucial information,” she said.

Brian Tomo, ZMC’s public information manager, reinforced the constitutional mandate for accessibility. “Sections 61 and 62 of the constitution clearly outline the right to access information. The Freedom of Information Act further supports this. We need to ensure that information is available in formats accessible to all, including braille and sign language,” he said.

The recent National Disability Expo provided a platform to urge organizations to voluntarily produce public information in accessible formats and to recognize the diverse needs of people with disabilities.