Tanganda Eyes New Markets as Demand Surges for Hig...

Tanganda Eyes New Markets as Demand Surges for High-Value Crops

Audrey Galawu- Assistant Editor

Tanganda Tea Company Limited is leveraging regional and international demand for its core agricultural products—tea, macadamia nuts, coffee, and avocados—to drive market diversification and reposition itself in a volatile economic landscape.

In its financial results for the six months ending March 2025, management stated: “Robust demand for our agricultural products in regional and international markets continues to create opportunities for revenue growth.

"The Company is actively pursuing market diversification strategies to mitigate country-specific economic challenges.”

This comes amid a challenging operating environment marked by tight liquidity, policy uncertainty, and declining formal retail activity—factors that have placed downward pressure on the company’s packed tea and beverage segment. Still, Tanganda remains optimistic, betting on the strength of its export-focused crops and the global appetite for quality agricultural commodities.

To strengthen its resilience, Tanganda is intensifying its focus on internal operations.

“The company remains focused on improving process efficiencies and managing costs to enhance performance across all segments,” the management noted in the outlook statement.

These internal efficiencies, coupled with ongoing capital-raising initiatives, suggest a company preparing not just to survive the current macroeconomic turbulence, but to thrive beyond it.

While weather variability remains a structural risk—especially for agriculture—and the company continues to depend heavily on rainfall patterns, Tanganda has built a diversified biological asset base that includes irrigated tea bushes, macadamia orchards, coffee plantations, and avocado fields.

These crops have become critical revenue streams in light of Zimbabwe's currency volatility and shifting policy framework.

The company also flagged persistent risks stemming from the country’s economic policy environment.

“Policy changes and tight liquidity conditions remain key challenges in the operating environment,” the commentary reads. Additionally, the difficulties in the formal retail sector have had a knock-on effect on beverage sales, a key component of Tanganda's local revenue.

Despite these hurdles, investor interest in the company’s shares has remained relatively steady.

Tanganda’s indicative share trading liquidity for the 12 months leading up to June 4, 2025, totaled US$993,110 (ZWG$19.92 million), averaging US$82,760 (ZWG$1.66 million) per month.

While modest, this liquidity reflects the constrained capital environment on the Zimbabwe Stock Exchange and highlights the need for the company's ongoing capital mobilisation efforts.