The Chinese Embassy in Harare is offering free online training for enterprising business people to learn how to access the vast Chinese markets online.
“In response to the initiative of Chinese President Xi Jinping that “China will work with African countries to expand Silk Road e-commerce cooperation”, we hereby organize online training courses free of charge,” the embassy has said.
Titled Online Lectures on Silk Road E-commerce for Africa the course will run daily from May 15 to May 19, 2023 from 9:00-11:00am
The training will encompass topics as rural e-commerce, cross-border e- commerce, digital marketing, and laws and regulations on e- commerce.
The trainers are renowned Chinese e-commerce experts, and each one will present a two hour session which incorporates a question and answer session.
Translation services ensure smooth flow between English and Chinese speakers.
Interested persons are invited to fill in the registration form below and send it to ashiemutz@gmail.com before April 25.
A Zoom meeting ID and passcode will be sent by e-mail to confirm registration
Registration Form
| Full Name | Organization & Position | Email Address | Contact Number |
Contact person: Ms. Ashleigh Mutsatsa
Phone No.: +263-24-332760-810/815, 0779651169
E-mail: ashiemutz@gmail.com
Schedule of Silk Road E-commerce Online Lectures for Africa
| Date | Subject | Content |
May 15 |
Strategies of Overseas Products Import Marketing | 1. Introduction to E-commerce Business Environment and Policies in China 2. Advantageous Products and Brands of Silk Road E-commerce Countries 3. How Can Overseas Products Become Online Goods Meeting the Requirements of Chinese E-commerce Platforms？ 4. How Can Overseas Products Become Popular Among Chinese Internet Users? 5. How to Promote Overseas Products on China’s Online Platforms? 6. Sharing of Typical Cases of Silk Road E-commerce Countries and Their Successful Trade in China |
May 16 | E-Commerce Marketing Strategies and Practices of Characteristic Products of China’s Trade Partners |
1. Analysis of China’s E-commerce Sales Modes 2. Common Promotion Methods on E-commerce Platforms 3. Recommendation Strategies and Execution on Social Media 4. Common Misunderstandings and Traps in Characteristic Products Marketing 5. Data-driven Marketing Optimization and Empowerment |
May 17 |
Product and Supply Chain Management of Cross-border E-commerce | 1. Product Category Planning in Cross-border E-commerce 2. Brand Strategy Planning in Cross-border E-commerce 3. Market Segmentation of Target Countries in Cross-border E- commerce 4. The Elements of Supply Chains in Cross-border E-commerce 5. Product and Supply Chain Management in Cross-border E- commerce 6. Sharing of Typical Cases of Product and Supply Chain Management in Cross-border E-commerce |
May 18 |
Transportation, Packaging, Cross-border Logistics and Warehousing of Imported Goods | 1. What Are Transportation, Packaging, Logistics and Warehousing? 2. Transportation and Packaging of Imports in Cross-border E- commerce 3. Analysis of Import Cross-border E-commerce Logistics 4. Import Cross-border E-commerce Commodity Warehousing 5. Examples of Logistics Plan and Warehousing Operation on Major Cross-border E-commerce Platforms for Imported Goods 6. Analysis of Typical Cases of Import Cross-border E-commerce |
May 19 | Analysis of Hotspot Laws and Regulations and Business Environment Against the Context of E- commerce Law |
1. Legislative Background and Important Basic Issues 2. Intellectual Property Protection and Platform Responsibility 3. Data Compliance and Personal Information Protection 4. New Formats of E-commerce and Standard Development of Business Environment 5. Consumer Rights Protection and Dispute Solution Mechanisms |
Zim Now WriterThe Zimbabwe School Examinations Council is facing a backlash from transporters who were contracted to distribute 2024 examination papers across the country. Despite promises of prompt..
ZimbabwePhilemon JambayaZim Now EditorZimbabwe's gold mining sector is poised for a record-breaking year, with output expected to reach 40 tonnes in 2025. This optimistic forecast is driven by new investmen..
ZimbabweNyashadzashe NdoroChief ReporterMutare city officials have expressed interest in partnering with Geo Pomona, a leading waste management company in the region, to address the city's waste management ..
Zimbabwe
Leave Comments