Oscar J. Jeke – Zim Now Reporter
The Government of Zimbabwe has launched the Easter and Independence Road Safety Education and Enforcement Awareness Campaign in anticipation of increased traffic during the upcoming holiday season.
The campaign, themed “Safety starts with me!”, was officially launched on April 14 by Transport and Infrastructural Development Minister Felix T. Mhona in Glendale, Mashonaland Central Province.
Speaking at the event, Minister Mhona emphasized the importance of collective responsibility in reducing road accidents.
“We implore every road user to heed the messages being communicated through every available channel. Road safety begins with each of us,” he said.
He also challenged the Traffic Safety Council of Zimbabwe to strengthen its communication strategies and take a more proactive approach.
“We expect the TSCZ to lead from the front—educating, informing, and using innovative tools to reach every citizen with life-saving road safety messages,” Mhona said.
The launch was attended by several government officials, including Home Affairs and Cultural Heritage Minister Kazembe Kazembe, who, alongside Minister Mhona, observed police officers conducting random breathalyzer tests on motorists along the Harare–Bindura highway. The demonstration highlighted the government’s commitment to curbing drunk driving and enforcing road safety regulations.
The campaign comes amid concerns over Zimbabwe’s persistent road carnage. According to the Zimbabwe Republic Police, the 2024 Easter holidays recorded 286 traffic accidents, resulting in 27 fatalities and 159 injuries. While the total number of accidents slightly decreased from 288 in 2023, the number of fatal crashes increased from 16 to 27.
Authorities have attributed most of the accidents to speeding, misjudgment, inattention, and reckless overtaking.
Minister Mhona urged motorists to exercise caution and discipline.
“Respect the sanctity of life and the laws that govern our roads,” he said.
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