Zimbabwean artist Mwendamberi is set to represent the country on one of the continent’s biggest music stages this October, as Tshwane prepares to host the 2025 Music In Africa Conference for Collaborations, Exchange and Showcases (ACCES).
The prestigious pan-African music trade event, taking place from 30 October to 1 November, will bring together over 1 000 delegates, industry leaders, and creatives from more than 45 countries. For the first time, ACCES Africa’s leading music industry gathering will be staged in Tshwane, South Africa’s administrative capital.
Mwendamberi, known for blending traditional Zimbabwean sounds with modern Afro-fusion, will join more than 80 musicians performing at the two-day Showcase Festival in the heart of Tshwane. Sharing the line-up with African stars such as Focalistic, Mörda, Zoë Modiga, Bokani Dyer, and Kekelingo, Mwendamberi will perform before an international audience of producers, label executives, festival curators, and media representatives.
Related Stories
The 2025 programme will feature discussions on pressing issues shaping the music ecosystem ,from financing and festival development to artist protection and the impact of new technologies such as artificial intelligence. Organisers say the event is designed to create business linkages and open new opportunities for African artists.
“ACCES has become the meeting point for the world’s music industry and Africa’s creative heartbeat,” said Eddie Hatitye, Executive Director of the Music In Africa Foundation (MIAF). “With Tshwane as our host city this year, we are creating a space where African voices can influence the global conversation, and where new opportunities for collaboration, trade and investment will be born.”
For Mwendamberi, this performance could be a career-defining moment. With delegates ranging from Grammy-winning producers to major festival bookers in attendance, the showcase offers a platform that could connect Zimbabwe’s music scene with global audiences like never before.
Leave Comments