Zimbabwe has taken a decisive step toward protecting consumers and safeguarding local industries, with the Ministry of Industry and Commerce hosting the inaugural Consumer Protection Conference in Bulawayo.
The event, themed “Combating the proliferation of counterfeit products for enhanced industry competitiveness and consumer safety,” brought together delegates from Consumer Protection Agencies across the SADC region to map out strategies for improving competitiveness and strengthening consumer protection.
The conference spotlighted the growing threat posed by smuggling and counterfeit products to local businesses, with companies such as SeedCo, Tregers and Eversharp sharing testimonies about the impact on their productivity and market stability.
“The reality is that smuggling and counterfeits are threatening the survival of local businesses,” delegates warned, underscoring the need for urgent, coordinated action.
Delegates identified resource mobilisation, funding constraints and understaffing as major obstacles in the fight against counterfeits. Despite these challenges, participants emphasised the importance of collective efforts, calling for strengthened consumer protection frameworks and policy reforms.
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“Convergence of consumer protection efforts is crucial in combating the proliferation of counterfeit products and promoting industry competitiveness,” delegates said.
The conference aims to boost investment, promote local procurement and enhance public–private dialogue to refine policy frameworks and encourage the production of quality goods and services.
Discussions are expected to feed into broader developmental goals, including enterprise stabilisation, improved procurement systems and stronger market regulation.
Consumer Protection Agencies from across the SADC region attended the event, sharing insights and best practices for tackling counterfeits and enhancing consumer safety.
The conference marks a significant step toward reinforcing Zimbabwe’s consumer protection systems and strengthening the competitiveness of local industry.
The Ministry of Industry and Commerce is expected to build on the momentum generated at the conference, taking forward measures to address identified challenges and promote a fair, transparent and competitive business environment.
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