Audrey Galawu
Zimbabwe’s tourism rose from a Covid-19- induced slump as tourist arrivals rose by 50% to 529 078 in the first six months of the year while receipts rose by 16% to US$397.7 m from the comparable period last year.
The government now expects revenues to rise above the record US$1.38 billion realised in 2018 from 2.6 million tourists.
Hotel occupancy also improved to 41% in the same period from 39 percent a year ago.
Environmental, Climate, Tourism and Hospitality Industry Minister Mangaliso Ndlovu said the performance is due to various marketing initiatives currently underway.
“Generally, our tourism sector has been good owing to a number of sectors that have been contributing to the continued growth.
“Business tourism has been growing, the country has hosted a number of business conferences and there has been an increased number of airlines.
“We are also in the election season and this has boosted our numbers due to observers and media people who are coming into the country.
“Our players in the tourism sector are doing a lot to make sure they offer quality services,” he said.
Minister Ndlovu also said the ministry has set up a revolving fund that will assist players in the tourism industry in their business.
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