The Zimbabwe Tourism Authority (ZTA) has appointed Dr George Munyaradzi Manyaya as its new Chief Executive Officer, with effect from 1 February 2026, in a move expected to strengthen the country’s tourism sector and enhance its global competitiveness.
The ZTA Board announced that Manyaya brings strong academic credentials, strategic leadership, and extensive multisectoral experience to the role. He holds a Doctorate in Business Management, a Master of Science degree in International Relations, a Master’s degree in Strategic Management and Corporate Governance, and a Bachelor’s degree in Business Management. He also has professional qualifications in Mass Communication, Diplomacy and Regulation.
Manyaya joins ZTA from ZESA Holdings, where he served as General Manager responsible for Marketing, Communications and Stakeholder Relations. A recognised marketing and communications strategist, he has served on several boards in both the public and private sectors and is currently the Chairman of ZINARA, where he has led successful rebranding, governance and modernisation initiatives.
Related Stories
His professional background spans key tourism-enabling sectors including aviation, transport, telecommunications, energy, mining, banking and the United Nations system through the International Organization for Migration (IOM). This diverse experience is expected to provide valuable insight into tourism development, infrastructure, investment and stakeholder coordination.
Manyaya has also played a prominent role in promoting Zimbabwe’s tourism brand. He previously served as a Tourism Brand Ambassador and was part of the Organising Committee for the 2013 UNWTO General Assembly, which was successfully co-hosted by Zimbabwe and Zambia.
According to the ZTA Board, Manyaya’s mandate includes positioning Zimbabwe as a competitive tourist destination, driving tourism development, enforcing industry standards, generating tourism intelligence, coordinating stakeholders and facilitating sustainable investment for national growth.
Leave Comments