Zim Now Writer
The Deputy Minister of Environment, Tourism and Hospitality Industry, Barbara Rwodzi, is Zimbabwe’s delegation to the three-day World Travel Market (WTM)being in London, United Kingdom.
Zimbabwe is participating at the leading global business travel show, which is the second largest international tourism destination after the Internationale Tourismus Börse (ITB –Berlin).
The show started yesterday in the UK capital.
Rwodzi is accompanied by Zimbabwe Tourism Authority executives and 10 industry players.
Attracting more than 50 000 participants inclusive of senior travel industry professionals, airlines and international media, the tourism fair is returning after the lifting of Covid-19 restrictions.
WTM is being held under the theme: “Reconnect, Rebuild, Renovate” and is expected to provide massive business and networking opportunities for different destinations of the world.
The Zimbabwean team would once again entice the European market to visit Zimbabwe after the catastrophic effects of the Covid-19 pandemic, which battered the tourism sector phenomenally.
WTM London, where Zimbabwe last participated at WTM London in 2018, also offers a perfect platform for the global travel trade to gain insight into the future of the industry, discover innovations, and share endless business opportunities.
Additionally, WTM London offers extensive supporting programmes such as seminars, educational events, award ceremonies, destination briefings in a bid to bring professionals up to speed with the travel and tourism industry activities.
Zimbabwe Tourism Authority (ZTA) chief executive, Winnie Muchanyuka, said: “Destination Zimbabwe’s participation at WTM London will mainly focus on reengaging and engaging key source markets after a long period of international travel restrictions caused by the Covid-19 pandemic.
“Engagements such as these will work towards boosting the recovery of international tourism, regain the lost market share and build confidence on destination Zimbabwe in key source markets of the world,” she said.
The United Kingdom is the second largest overseas source market for Zimbabwe after the United States of America.
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