Albinism African pageant makes continental strides

Oscar J Jeke

Zim Now Reporter

The inaugural Mr. and Miss Albinism Africa Pageant was officially launched during a press briefing at the Harare Club Hotel, Zimbabwe.

Spearheaded by the Albinism Dare to Dream Initiative, this event marks a leap towards promoting the rights, confidence, and self-esteem of persons with albinism across the African continent.

The pageant, which will culminate on June 28, 2025, under the theme “Shining in the Rainbow Africa,” has drawn participants from 18 countries, with 31 contestants aged between 18 and 35 set to compete. The event will also feature an African Diversity Festival, celebrating the continent’s rich cultural heritage through arts, crafts, and fashion.

Brenda Mudzimu, Executive Director of ADDI, emphasized the urgency of addressing the discrimination, stigma, and ritual killings faced by persons with albinism in Africa.

“Albinism in Africa is the most urgent challenge of our time. This pageant is not just about beauty; it is about advocacy, empowerment, and creating a platform for inclusion,” she stated.

The event builds on the success of the Mr. and Miss Albinism SADC pageant, held between 2018 and 2023, and aims to broaden its impact across the continent. The initiative has received support from various organizations, including Sierra Leone's Association for Persons with Albinism and Cameroon’s Association for the Welfare of Albinos.

Participants will undergo a boot camp starting June 23, 2025, to develop personal grooming, communication, advocacy, and stress management skills. In addition to showcasing beauty and talent, the event seeks to promote multi-stakeholder partnerships and secure sponsorship to ensure the success of the initiative.

Organisers have called on governments, corporate entities, and well-wishers to support the event financially and logistically, highlighting its potential to transform lives and break stereotypes about albinism. The pageant is expected to inspire participants and audiences alike, fostering unity and understanding across diverse African communities.

“This initiative is about making a real difference in the lives of people with albinism, their families, and society at large,” she concluded.