Oscar J Jeke- Zim Now Reporter
The 65th edition of the Zimbabwe International Trade Fair has cemented its role as a key driver of economic growth, with the latest Cabinet review highlighting increased participation, significant deal-making, and greater foreign engagement.
According to a post-event report presented by Information Minister Jenfan Muswere, business activity surged compared to the 2024 edition. The trade showcase attracted 8,179 business visitors—up from 7,934 last year—while the number of exhibitors grew from 517 to 574. Private sector involvement also expanded, with 368 local companies taking part, a notable rise from 298 previously.
Foreign interest in the fair reached new heights, with delegations from 30 countries attending—many for the first time. Authorities attribute the rise to Zimbabwe’s Engagement and Re-Engagement Policy aimed at strengthening international partnerships.
“The economic impact assessment revealed that 6.3% of respondents concluded business agreements during the fair, indicating strong commercial engagement,” said Minister Muswere. “An additional 20% reported signing long-term collaboration deals, underscoring the event’s role in fostering sustained economic cooperation.”
The fair also served as a launchpad for several high-impact initiatives. The inaugural Rural Industrialisation Indaba brought together 378 delegates to discuss transforming rural areas into industrial hubs. Meanwhile, the Zimbabwe-India Business Session yielded US$600 million in fresh Indian investments.
Innovation took centre stage during the Research for Industrialisation Conference, which featured projects such as Lupane State University’s goat production model and Midlands State University’s coal-to-tar initiative.
“The Trade Fair also hosted side events like the Diplomats Forum and innovation-driven sessions that showcased local ingenuity and industrial potential,” Muswere added.
Mozambican President Daniel Francisco Chapo, who officially opened the fair, highlighted the enduring ties between Zimbabwe and Mozambique. He called for enhanced trade and cooperation under the African Continental Free Trade Area framework.
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