Emirates, ZTA sign MoU to boost tourism traffic

Global Business Forum Africa| 13 - 14 October 2021 | Expo 2020 Dubai — Badr Abbas

Zim Now Writer

The Zimbabwe Tourism Authority has signed a Memorandum of Understanding with Emirates to promote inbound travel and boost visitor numbers.

The MoU was signed by Emirates’ Senior Vice President and Commercial Operations for Africa, Badr Abbas and ZTA chief executive Ms. Winnie Muchanyuka.

The airline is renewing its pledge to support Zimbabwe’s travel and tourism sector, with its ongoing efforts to promote the country as a varied and exciting travel destination by launching joint marketing campaigns and initiatives.

Recognising the potential and attractiveness of Zimbabwe as an emerging destination that awaits exploration, Emirates will be working with ZTA to further boost inbound tourist arrivals utilising the strength of the airline’s global network.

Under the agreement, Emirates along with the Tourism Authority of Zimbabwe, will set in motion a range of joint marketing efforts that include tourism promotions and organizing familiarization trips for trade and media, among other activities.

Both parties will also explore opportunities for joint advertising campaigns in key markets.

Emirates will further support tourism flows from key markets in its global network - including UK, US, Germany, France, Italy and Spain - to the Southeast Asian destination.

Emirates currently operates 28 weekly flights to Denpasar and Jakarta in Indonesia; daily flights to Casablanca in Morocco and seven weekly flights to Harare in Zimbabwe, linked to Lusaka, Zambia.