The Drip Check Challenge, is sweeping across Zimbabwe, turning sidewalks, markets and bus ranks into makeshift fashion runways.
Popularised by bloggers and influencers Standrick Chagadama (Cnigga) and Hatiperi, the challenge features spontaneous street interviews where people are asked to reveal how much each outfit item costs.
The concept, simple yet engaging, has captured the imagination of thousands online.
One young man said “This jacket I’m wearing, I got it from the local market for just $20. It’s all about mixing your budget with style”
Another added that “My shoes cost around $35, but they were worth every cent. Looking good doesn’t have to break the bank.”
Influencer Hatiperi has been at the centre of the trend with his humorous and energetic street presence.
One of his standout moments came in an interview with Nathan Mutasa.
“Most of what I’m wearing are gifts,” he said, drawing admiration from viewers who praised his humility. Another memorable exchange came with Denzel, who confidently explained his inspirations, saying his drip reflected his personal journey rather than brand labels.
Speaking to ZNyaya, several participants said the challenge has boosted confidence and creativity among young people.
Sandra Mupasa said “I think the Drip Check Challenge motivates us to take pride in how we look. Even if you buy from Mbare Musika or thrift stores, it gives you confidence when someone stops you to appreciate your style.”
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Nattie Zhuwao stated that “It’s fun and it gives us young people a platform to show our creativity. It also shows that style is not about money but how you put things together.”
Chagadama, whose Drip Check clips dominate social media, said the journey has not been easy. His most memorable encounter was with a Zimdancehall superstar.
“I received a memorable reaction from Freeman HKD Boss when I asked him about the price of his outfit, and he stated fair prices. He was way humbler than I expected, I even felt like I’m a celebrity by that time because he was cooperating,” he said.
“I just shape my approach to interact with people naturally… I faced more rejections, but that’s what makes me constantly work towards my goal because I want to reach the level where no one will reject my interviews.”
The craze has become a marketing tool for businesses and fashion brands. Agnes Mazvidza, who sells thrift clothes in Mandava, Zvishavane, said the challenge has boosted her trade. “Whenever people see clothes like mine being shown in the interviews, they come to buy from us. It’s free advertising because young people want to copy the look they see online,” she said.
From Harare to Bulawayo, Gweru and now Zvishavane, the Drip Check Challenge has become a daily trend, with social media feeds flooded with new clips every evening.
For some, it is entertainment; for others, it is self-expression, a celebration of creativity, confidence and Zimbabwe’s vibrant street culture.
Standrick Chagadama stated: “It’s more than just drip; it’s about telling our story through clothes.”
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