Sport's golden touch fuels Zimbabwe's Tourism surg...

Sport's golden touch fuels Zimbabwe's Tourism surge

Philemon Jambaya

Zim Now Editor

Nyanga's picturesque landscapes shimmered with the energy of international competition, as the 2025 Bonaqua Africa Triathlon Cup concluded last Saturday, leaving in its wake a trail of economic and sporting glory. The government has hailed corporate investments in such events as a powerful catalyst for Zimbabwe's tourism industry and a significant contributor to the nation's Gross Domestic Product .

The triathlon, a breathtaking display of athleticism against the backdrop of Troutbeck Resort's emerald hills, drew participants from eleven nations, including powerhouses like the United States, France, Germany, and the Netherlands. This global gathering has been lauded as a flagship event, a shining beacon of Zimbabwe's burgeoning sports tourism sector.

"In 2024, tourism was the biggest contributor to the GDP by 12%. If anyone asks why, I am telling you, sports tourism has done very well internationally and domestically," declared the Minister of Tourism and Hospitality, Honourable Barbara Rwodzi. Her words echoed the government's recognition of sports' potent ability to draw visitors and boost the economy.

Nicholas Moyo, Permanent Secretary in the Ministry of Sport, Art and Recreation, emphasized the event's role in shaping Zimbabwe's international image. "Bringing countries to come here, there are two key things, number one, it gives a signature to Zimbabwe’s capacity to host international events. Number two, it gives an opportunity for image building of the country. The more we host sporting events, the better it is for Zimbabwe," he stated. "Sport is not just about sending people out, but it’s also about attracting those people to come here."

The event's success has set a new standard for national sports federations. "This event is one of the flagship events in the sporting calendar in Zimbabwe. It sets a bar for all the national federations to take a copy and copy what has been done by Zimbabwe Triathlon," said Martin Mbofana, Triathlon Zimbabwe National coach and official.

Sponsors, like Schweppes Holdings, expressed immense satisfaction in their role in showcasing Zimbabwe to the world. "When Schweppes first entered the world of triathlon, it was a daring leap into uncharted waters. Over time, we have nurtured this partnership, evolving from Schweppes Water to Bonaqua, and we have witnessed this event blossom into one of Africa’s most prestigious sporting spectacles. This gathering is more than just a competition; it is a movement that embodies resilience, determination, and the unifying spirit of sport. It stands as a testament to what can be achieved when passion, purpose, and partnership converge," said Charles Msipa, Schweppes Holdings managing director.

The competition itself was a spectacle of human endurance and skill. Panagiotis Bitados from Greece emerged as the king of the 2025 Bonaqua Africa Triathlon circuit, while Dutch triathlete Rachel Klammer claimed the women's title.

Beyond the thrill of the race, Triathlon Zimbabwe is focused on building a robust grassroots foundation for the sport. The event's success has not only boosted Zimbabwe's tourism and economy but has also ignited a passion for triathlon among local communities, promising a bright future for the sport in the nation.