Bagging Dreams: How Rudo turned style into a brand

Rutendo Mazhindu- Zim Now Reporter

At just 23 years old, Rudo Mukono has turned a US$30 dream into a thriving handbag business, supplying up to 30 bags a day from her boutique in Gweru — a testament to resilience, creativity, and bold ambition.

“I always loved putting looks together,” she said. “I noticed people wanted something stylish and personal, and I realized I could give them that.”

After struggling to find employment, Rudo decided to turn her passion into a profession. That’s how Rudo’s Slay Bags was born — with a small investment and big faith.

She started by customising plain handbags using African fabrics and beaded accents, initially selling her creations to friends and family. Her unique, vibrant designs quickly gained popularity on WhatsApp and Facebook, where customers were drawn to her eye for detail and bold style.

In 2021, she officially launched Rudo’s Slay Bags with a mission: to create bags that empower women and reflect their confidence.

But her journey wasn’t without hardship.

“I cried that night,” she recalled, remembering a pop-up event where her entire stock was stolen. “I had lost everything, but I believed God wouldn’t give me a gift just to let it die. I borrowed money from a friend, rebuilt my stock, and came back even more determined.”

That setback, she said, became a turning point. It taught her resilience, deepened her faith, and fueled her drive.

Today, Rudo supplies 25 to 30 bags daily to a growing customer base of university students, working professionals, and vendors from Harare, Bulawayo, and beyond.

“Some days, you don’t feel inspired,” she admitted. “But if you keep showing up, your work will speak. Balancing school and business has taught me that discipline and consistency matter more than motivation.”

In addition to running her business, Rudo is pursuing a diploma in electrical engineering at Harare Polytechnic. She juggles classes, orders, and deliveries with remarkable focus.

“I don’t come from money, but I’ve always had a rich mindset,” she said. “A handbag isn’t just a fashion item — it’s part of someone’s personality. When they carry it, I want them to feel powerful.”

Rudo’s story is about more than fashion — it’s about vision, hustle, and purpose. Her goal is not only to grow her brand but also to inspire other women to bet on themselves.

“I started with US$30 and faith,” she said. “Now I’m building a business — and I’m just getting started.”