NAC Honours Media for Role in HIV/AIDS Response

Patricia Mashiri- Zim Now Reporter

The National AIDS Council has honoured journalists and media houses for their exceptional contribution to Zimbabwe’s HIV and AIDS response efforts.

Speaking at the awards ceremony held recently, Nester Mukweva, Chief Executive Officer of the Employers Confederation of Zimbabwe, delivered remarks on behalf of Health and Child Care Minister Douglas Mombeshora, acknowledging the vital role of the media in driving awareness and education on HIV.

“Through your reporting, you have amplified the voices of those affected by HIV, humanised their experiences, and challenged stigma and discrimination,” she said. “You have educated the public on prevention methods, the importance of testing, and the benefits of treatment adherence. You have held us accountable and ensured that the national response remains a priority.”

Mukweva emphasized that HIV remains a major risk factor for other illnesses, including tuberculosis and non-communicable diseases, which calls for a more integrated health response under the framework of universal health coverage.

“This is where the power of the media becomes truly paramount. You, our media partners, are the crucial link between information and the public. Your pens, your cameras, and your voices have the power to shape perceptions, dispel myths, and influence change,” she added.

She also commended NAC for organizing the awards, which she said would further motivate the media to continue playing a proactive role in informing the public on HIV-related matters.

NAC Chief Executive Officer Dr Bernard Madzima also praised the media’s influence, stating that their role in the country’s response to HIV could not be overstated.

“We conduct media tours and workshops, and over the years these engagements have created excitement and strengthened our collaboration,” he said. “Your stories inspire change, hold leaders accountable, and bring hope to communities across the nation.”

Dr Madzima said the awards were a celebration of outstanding journalism that has positively impacted Zimbabwe’s strides toward achieving the 95-95-95 global targets — a UNAIDS initiative aimed at diagnosing 95% of all HIV-positive individuals, providing antiretroviral therapy for 95% of those diagnosed, and achieving viral suppression for 95% of those treated.

“As we move forward, let us continue to collaborate, innovate, and amplify our voices in the communities,” he said.

The awards reaffirm the critical partnership between the media and public health institutions in promoting awareness and behavioural change in the fight against HIV and AIDS.