Simbisa Brands Limited delivered a resilient performance across its core markets of Zimbabwe, Kenya and Eswatini during the financial year ended June 30, 2025, despite inflationary pressures, elevated operating costs and subdued consumer spending.
In Zimbabwe, revenue grew by 5% year-on-year, supported by a 7% increase in customer counts to 48.7 million.
The company absorbed the Government’s new 1% Fast-Food Tax—contributing nearly US$1 million to ZIMRA—without passing the cost to consumers.
Average customer spend declined by 2% as Simbisa adopted value-driven pricing strategies to defend market share in a tight disposable income environment. However, delivery volumes rose 42%, supported by app-exclusive deals, expanded delivery zones and an increase in digital adoption.
The store network grew to 335 outlets, with 13 refurbished to meet modern operational and aesthetic standards.
Profitability, however, was restricted by persistent power outages, increased generator usage and higher energy expenses. For FY2026, the group plans to open 31 new outlets, expand drive-thru formats and increase delivery penetration to 80% of stores, targeting delivery to contribute 15% to sales.
In Kenya, revenue increased 12% in U.S. dollar terms, despite a 6% decline in customer numbers due to political protests and fiscal adjustments that suppressed consumer spending.
The growth was driven by a 20% rise in real average spend, underpinned by a stronger Kenyan shilling and the uptake of delivery and bundled value offerings.
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Delivery sales increased 33% year-on-year, supported by mobile app usage and aggregator partnerships. The network closed at 252 outlets, maintaining size after six openings and six closures of underperforming stores. Eight outlets were refurbished under the ongoing modernization programme.
For FY2026, Simbisa Kenya intends to add a net 12 new stores and refurbish 15 outlets, focusing on brand innovation and deeper digital integration to restore walk-in momentum.
Eswatini recorded 1% revenue growth, offsetting a 4% decline in customer volumes through a 5% increase in average spend. The 17-store operation remained profitable. The rollout of Dial-a-Delivery in the final quarter of FY2025 supported an 11% lift in footfall.
Plans for FY2026 include three new outlets and five refurbishments, with emphasis on improving customer experience and strengthening delivery services.
Group CEO Basil Dionisio said Simbisa’s regional spread, strong digital platforms and sustainability efforts—including the rollout of biodegradable packaging and expansion of solar power—continue to support long-term growth.
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