MCAZ Warns Influencers Over Illegal Drug Promotion...

MCAZ Warns Influencers Over Illegal Drug Promotions

Runodada Witness- ZimNow Reporter

The Medicines Control Authority of Zimbabwe has issued a stern warning over the rising trend of unauthorised medicine advertisements, particularly across social media platforms.

In a statement, the regulatory authority expressed concern about the widespread promotion of both conventional and herbal remedies by socialites, celebrities, and influencers without prior written approval.

According to MCAZ, these advertising practices violate Section 40 of the Medicines and Allied Substances Control Act [Chapter 15:03] and Section 65 of the 1991 Medicines and Allied Substances Control (General) Regulations. The law prohibits the advertisement of medicines—especially those requiring professional guidance—outside approved medical journals or to audiences other than healthcare professionals. It also specifically bans marketing that falsely promises treatment for critical conditions listed under the Seventh Schedule of the Regulations.

The Authority reminded the public that any pictorial, written, verbal, or visual promotion intended to increase the sale of a medicine qualifies as an advertisement under the Act, and must be properly authorized. Violations can result in legal consequences.

To help consumers identify potentially illegal advertisements, MCAZ advised the public to be cautious of red flags. These include claims of instant cures, 100% effectiveness, or no side effects—often without scientific backing. Ads that promote prescription drugs to the general public, position one brand as superior without evidence, or promise single remedies for multiple serious conditions like cancer and diabetes, are likely to be fraudulent.

The Authority also warned against advertisements that exploit fear, offer discounts or bonuses, or use manipulative tactics to sway public opinion. Consumers are encouraged to verify the registration number of any medicine through the MCAZ website.

MCAZ said it is working in collaboration with the Zimbabwe Republic Police to take enforcement action, including prosecution, against offenders. The Authority called on influencers, celebrities, and the general public to desist from unauthorized advertising and to report any suspicious activity.